Blog · Strategy

How to grow on YouTube before 2027 and get monetised under the 4,000-hour rule

Short answer

To get monetised under today’s rule you need 1,000 subscribers and 4,000 watch hours, and from 1 February 2027 new channels need 8,000. Starting from zero on 4 November 2026, that’s about 45 watch hours a day to reach 4,000 by 31 January, or 66 a day to apply by early January. Long videos people finish are the fastest way there.

A girl in a yellow coat running across a green hill, pulling a red and white kite into the sky.
A frame from Kite, a film made with Drawn Films.

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